In today’s article we will talk about consulting industry and the types of logos associated with it. Consulting businesses are usually services of providing opinion, advice, counsel and recommendation. For every industry, there are specialized consulting services. For example, management consulting is a practice of improving organization’s performance and build growth strategies, primarily through the analysis of existing problems and development plans. Just like management consulting there are specialists in many industries such as medical, biotechnology, franchising, human resources etc. where consulting companies provide advice to improve client businesses.
Over the last two years, we found that consulting businesses require their logo designs to be mostly abstract marks, word marks or letterform marks. Professionalism and prestige is what most consulting firms are after and following are some of the logos that reflect these branding attributes.
The emphasis of this logo is on its simplicity which is consistent with all the top consulting logos. It’s sharp, crisp and the abstract mark shows a colorful “E” for Emory. Note that the choice of logo font has elegance written all over it.
The most important thing to notice in this logo is the use of single color. Designer has managed to use the negative space to complete the castle design. Due to the nature of consulting business which is heavily dependent on paperwork, it is important to keep the number of colors to minimum so it can be read on all types of print media. If you change the color of this logo, it will not lose its essence. Overall, the logo is simple and elegant.
This is another logo that effectively uses negative space. Focus is on Rhino which is company’s branding abstract but the font is also important in this logo. Even without the use of abstract, the audience will easily be able to recognize the company with its wordmark.